Hoya's new UX (for 'user experience') series is designed for entry level users who require filters at an affordable price. These filters provide high quality standards with basic and contemporary functions, and offer users better individual experiences through all the activities connected with photography.

Key features of UX CIR-PL filters:

* Polarising Function. Select which light rays enter your camera lens and eliminate unwanted reflections from non-metallic surfaces. Colours become more saturated and appear clearer with better contrast.
* Thread. The thread on the edges of the filter allows for installing other filters and lens caps on it.
* Slim Frame. This assures no vignetting even for wide angle lenses

The structure of the polarizing filter incorporates a polarizing film between the two glasses. The front frame is designed to be rotated to allow positioning of the polarizing film at desired angle.

This 72mm UX CIR-PL filter can control effectively the reflections on non-metallic surfaces such water or glass, increasing saturation with better contrast, without affecting the colour balance of the shot. This filter can be used with both film and digital cameras.