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Distinguished by its updated sensor design, the Sony a7 III is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor benefit image quality, video capabilities, and AF performance. The a7 III also sports a revised body design, with a new touchscreen LCD, improved EVF, larger battery, and dual memory card slots.




Full-Frame BSI Sensor and BIONZ X Processor


Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. The BSI design also dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
UHD 4K Video Recording in XAVC S Format
Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and uses 2.4x oversampling, which renders greater detail, and full pixel readout is possible, too, for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and FHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling.

The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
S-Log3, HLG, and Other Color and Gamma Controls
Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Shooters can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

HLG (Hybrid Log-Gamma) support is available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Autofocus and Image Stabilization
Fast Hybrid AF System
An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing.
  • Lock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject
  • Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
  • Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes
  • Focus Magnifier function can be used for critical focus when homing in on minute subject details
  • Rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder


5-Axis SteadyShot INSIDE Image Stabilization
Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Connectivity

  • The XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.
  • In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.

  • Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
  • Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
  • Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
  • Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
  • A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
  • Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
  • NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
  • Bluetooth connectivity allows for location data acquisition.

    Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

    NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)

    Body Cap for E-Mount Cameras

    AC Adapter

    Micro-USB Cable

    Accessory Shoe Cap

    Eyepiece Cup

    Shoulder Strap

    Product Specification
    Specifications
    AV Recording
    Video Recording Yes, NTSC/PAL
    Video Format                                                       
    3840 x 2160p at 23.98/25/29.97 fps (100 Mb/s XAVC S via H.264)
    3840 x 2160p at 23.98/25/29.97 fps (60 Mb/s XAVC S via H.264)
    1920 x 1080p at 100/120 fps (100 Mb/s XAVC S via H.264)
    1920 x 1080p at 100/120 fps (60 Mb/s XAVC S via H.264)
    1920 x 1080p at 23.98/25/29.97/50/59.94 fps (50 Mb/s XAVC S via H.264)
    1920 x 1080p at 50/59.94 fps (25 Mb/s XAVC S via H.264)
    1920 x 1080p at 25/29.97 fps (16 Mb/s XAVC S via H.264)
    1920 x 1080i at 50/59.94 fps (24 Mb/s AVCHD via H.264)
    1920 x 1080i at 50/59.94 fps (17 Mb/s AVCHD via H.264)
    Aspect Ratio 16:9
    Video Clip Length Up to 29 Min
    Audio Recording Built-In Mic: With Video (Stereo)
    Optional External Mic: With Video (Stereo)
    Focus Control
    Focus Type Auto & Manual Focus
    Focus Mode                                                         
    Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-servo AF (S)
    Autofocus Points Phase Detection: 693
    Contrast Detection: 425
    Viewfinder/Display
    Viewfinder Type Electronic
    Viewfinder Size                                                   
    0.5"
    Viewfinder Pixel Count 2,359,000
    Viewfinder Eye Point 23.00 mm
    Viewfinder Coverage 100%
    Viewfinder Magnification Approx. 0.78x
    Diopter Adjustment -4 to +3 m
    Display Screen 3" Rear Touchscreen Tilting LCD (921,600)
    Screen Coverage 100%
    Exposure Control
    ISO Sensitivity                                                    
    Auto, 100-51200 (Extended Mode: 50-204800)
    Shutter 30 - 1/8000 Second , Bulb Mode
    Remote Control RM-VPR1, VCT-XPR10, VCT-VPR1, RM-SPR1, RMT-VP1K (Optional)
    Metering Method Center-Weighted Average Metering, Multi-Zone Metering, Spot Metering, Highlight Weighted
    Exposure Modes Modes: Aperture Priority, Auto, Manual, Movie, Program, Shutter Priority
    Metering Range: EV -3.0 - EV 20.0
    Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV Steps)
    White Balance Modes Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
    Buffer/Continuous Shooting Up to 10 fps at 24.2 MP for up to 89 Frames in Raw Format
    Up to 10 fps at 24.2 MP for up to 177 Frames in JPEG Format
    Up to 8 fps at 24.2 MP
    Up to 6 fps at 24.2 MP
    Up to 3 fps at 24.2 MP
    Flash
    Flash Modes                                                      
    Auto
    Fill-In
    Hi-Speed Sync
    Off
    Rear Sync
    Red-Eye Reduction
    Slow Sync
    Wireless
    Built-in Flash No
    Max Sync Speed 1 / 250 Second
    Flash Compensation -3 EV to +3 EV (in 1/3 or 1/2 EV steps)
    Dedicated Flash System TTL
    External Flash Connection Hot Shoe
    Performance
    Self Timer                                                         
    10 Seconds, 5 Seconds, 2 Seconds
    Connectivity 1/8" Headphone, 1/8" Microphone, HDMI D (Micro), USB 2.0 Micro-B, USB 3.0, USB Type-C
    Wi-Fi Capable Yes
    Power
    Battery                                                              
    1 x NP-FZ100 Rechargeable Lithium-Ion Battery Pack, 7.2 VDC, 2280 mAh
    Operating/Storage Temperature Operating
    32 to 104°F (0 to 40°C)
    Physical
    Dimensions (W x H x D) 5.0 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm
    Weight                                                              
    1.43 lb / 650 g
    Packaging Info
    Package Weight                                              
    2.5 lb
    Box Dimensions (LxWxH) 8.1 x 6.0 x 5.4"
    Imaging
    Lens Mount                                                     
    Sony E-Mount
    Camera Format Full-Frame
    Pixels Actual: 25.3 Megapixel
    Effective: 24.2 Megapixel
    Max Resolution 24 MP: 6000 x 4000
    Aspect Ratio 3:2, 16:9
    Sensor Type / Size CMOS, 35.6 x 23.8 mm
    File Formats Still Images: JPEG, RAW
    Movies: AVCHD 2.0, XAVC S
    Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)
    Bit Depth 14-Bit
    Dust Reduction System Yes
    Memory Card Type SD
    SDHC
    SDXC
    Memory Stick Pro Duo
    Memory Stick PRO HG-Duo
    Image Stabilization Sensor-Shift, 5-Way

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    Sony Alpha a7 III Mirrorless Camera Body

    • Brands Sony
    • Product Code:Sony Alpha a7 III Mirrorless Camera Body
    • Availability:In Stock
    • N$35,160.00
    • N$29,885.00